Buyer Routing Pipeline
Routing Engine
When a call arrives, TrackDrive evaluates every buyer on the call router and narrows the list in real time. Buyers are filtered by token matching, business hours, capacity caps, and suppression lists — then sorted using one of three algorithms:
Tier Routing
Manual priority ordering. Lower tier values receive calls first. Buyers within the same tier are distributed by weight.
Revenue Routing
Highest-bid-wins. Buyers offering the most per-call revenue are prioritized automatically.
EPC Routing
Earnings-per-call routing. Buyers with the highest historical EPC are prioritized for maximum return.
Caller Filtering
Route the right calls to the right buyers. Each buyer can define token-based filters
with operators (==, !=, =~, >,
<) that evaluate call attributes in real time. Only calls whose
attributes satisfy every filter are routed to that buyer — enabling precise
targeting by geography, vertical, lead quality, or any custom token.
Capacity Caps
Control the volume each buyer receives with caps on attempts, connections, conversions, and revenue across daily, monthly, and total intervals. Hourly and concurrency caps provide additional granularity — set different limits per time slot or limit how many simultaneous calls a buyer can handle. Once any cap is reached, the buyer is automatically skipped during routing until the limit resets.
Business Hours & Day-Parting
Define when each buyer accepts calls with a 7-day by 24-hour scheduling grid. Apply a single schedule uniformly or configure different hours for each day. Concurrency and hourly caps can vary by time slot, with pacing options to fill slots as quickly as possible or distribute calls evenly across the period.
Conversion Tracking
TrackDrive automatically marks calls as converted based on rules you define per buyer — trigger on call duration, a keypress from the buyer, or both. Set per-call, per-minute, or per-conversion payouts, and configure duplicate rules to control how repeat conversions from the same caller are handled.
Whisper Messages
Play a brief audio message to the buyer before connecting them with the caller. Whisper messages can announce campaign details, caller information, or handling instructions so the buyer is prepared before the conversation begins.
Buyer Groups
Group multiple buyers together for coordinated routing. In simultaneous mode, all buyers in the group are dialed at once and the first to answer wins the call. In sequential mode, buyers are tried one at a time in priority order. Groups share a single set of capacity caps and can be paused or unpaused in bulk with one action. Learn more on the Simultaneously Dial Buyers page.